Marketing issues in tourism & Marketing Restrictions

Assalamualaikum,

Some issues in travel and tourism marketing


1. Fear of flying 
Aircraft reliability and safety gave cause for considerable concern. From long-distances flights, fear of terrorist attacks and the perceived vulnerability of aircraft and

airports to suck attacks concern over SARS and the ease with which this could be caught recycled through air in an aircraft.

2. Fear of foreign food

Unfamiliar food gave rise complaints. foreign food presented different problems. though ingredient costs rose as a result, the saving in services and in wasted food balanced the cost, and the overall result was improved satisfaction for the majority of travelers.

3. Fear of foreigners

Insoluble problem if taken literally, for it would remove one of the main incentives for travel which is to meet and understand other better. The nature of travel fear has changed, to issues such as fear of terrorism or concern about health risks such as malaria.



Marketing as a field of study 
To conduct research interviews successfully are skills which are as important in their own way as the assiduous research, planning, recording, and analysis that associate with the management function of marketing. Certainly, good marketing will always call for an element of entrepreneurial flair, view of marketing is limited to the extrovert, dynamic salesperson.To interpret statistical data and draw rational conclusion, to demonstrate understanding the tourist needs and behaviour patterns. 'Flair' alone is no longer enough.



Constraints in marketing
Economically is wasteful use of resources. Huge amounts of money are spent in advertising products which are almost identical to other product. Product are designed to date before their normal lifespan, in order to increase sales of more recent models, while consumers goods are designed with parts that will wear out within a given time so that the entire product will require to be replace .

Social critics point to the emphasis that marketers place on material values by playing on consumer emotions in order to build an acquisitive society where wants, rather than needs are manipulated, with the consumer led to believe that the possession of more and more goods and services is the key to a happen and successful life.

Sustainable tourism 

• uses resources sustainably
• reduces over-consumption and waste
• maintains diversity
• integrates tourism into planning 
• Support local economies
• involves local economic
• consults stakeholders and the public
• trains staff
• markets tourism responsibly
• undertakes research in furtherance of these aims

To be sustainable, tourist must protect the environment and ensure that the local population at the destination derive benefit in terms of income and employment, from visiting tourist.

bestnyer  tempat nie ;)

p/s : I do like marketing subject. =,='

 

Marketing Perspective

Assalamualaikum,

What its Marketing?

Marketing is about anticipating demand, recognized it, stimulating it and finally satisfying it in short, understanding consumer' want and needs, as to what can be sold, to whom, when, where and in what quantities.

Have two definition marketing

1. Chartered Institute of Marketing :

Marketing is the management function which organises and direct all those business activites involved in assessing customer needs and converting customer purchasing power into affective demand for a specific product or services and in moving that product or services to the final consumer or user so as to achieve the profit target or other objectives set by the company or other organisation.

In this definition have 3 points : First, management function, Second, it underlies and provides and lastly, herein lies the whole philosophy of marketing.


2. Philip Kotler

A social and managerial process by which individuals and groups obtain what they need and want by creating and exchanging product and value with other.

The definition means is consumer's assiment of a product and wider application of the term marketing a social and managerial process.

credit abg google 

P/s: many chapter that i must cover. OMG  =,='

Marketing Setting Objectives

Assalamualaikum,

Selamat Pagi mulakan hari dengan senyuman,

Introduction marketing setting objectives,

Objectives set out what the business is trying to achieve.

Divided in two level ;

1. Corporate level 
That are concern the business or organisation as a whole.

Example "corporate objectives"

• We aim to achieve an operating profit

2. Functional level
Specific objectives for marketing activities.

Example :

• We aim to achieve a market share 
• We aim to build customer database

Corporate and functional objectives used SMART criteria.

SPECIFIC = The objective should state exactly what is to be achieved.
MEASURABLE = An objectives should be capable of measurement.
ACHIEVABLE = The objective should be realistic and the resources available to the business.
RELEVANT = Should be relevant to the people responsible for achieving them.
TIME BOUND = Set with a time-frame in mind. Deadlines also need to be realistic.

credit to : abg google 

P/s : all night long study marketing, beating my brain. like usual any wrong in my explanation tell me ;)