Planning for what?

Assalamualaikum,

Saje update tentang ilmu sambil menghafal ;)

Planning for what?

Planning is carried out by a combination of strategies and tactics.

Strategies is are long-term plans, involving significant decision about direction of marketing action over a period of one to three years or longer. Broad focus, Concerned with position in markets, objectives, strategies, resources.
Example : Product position

Tactics is are short-term plans, decision about what action should be taken over the next weeks to six months. Narrow focus, Concerned with detailed scheduling and costing, actions needed to year one year of the strategies plan.
Example : choice of advertising media

Short-term planning is required simply in order identify where the company is now, and where it will be next week or next months.

planning u future ;) (lari topik)

p/s: next entry i will share about planning process, and as usual if any wrong tell me ok ;)

Marketing Planning

Assalamualaikum,

Saje nak wat entry ilmiah hari nie, nak exam katakan ;)

What is marketing planning ?

Marketing Planning is a way of achieving something. In business, its more likely to do planning with a well-constructed and realistic plan. Example :  Planning is designed to link an organisation's goal and resources to its marketing opportunities, and in doing so to make the best uses of its resources.

What does planning involves ?

• Setting objectives, quantifying target for achievement, and communicating these targets to people responsible fr achievement them.
• Selecting strategies, tactics, programmed for achieving the objectives.

This topic will bring up some important terminology and will find many terms in marketing.

Strategy 

Method chosen to achieve goal and objectives.

Example : Strategy to grow sales and profit of existing product and to broaden business by introducing new products to our existing markets

Tactics

The resources that are used in the strategy.

Example : Used widespread distribution via UK supermarkets to increase sales and existing product and introduction a new product.

Goals

Concern what to want achieve.

Example : To achieve market leadership in existing markets.

Objectives

Goals that can be quantified.

Example : Aim to penetrate new markets by achieving a market.

Aims

Goals that cannot be measured in a reliable way but to remain important as a means of providing direction and focus.
Example : Aim to delight customers.

P/s : if have any wrong in my explanation, please tell me ;) what i typing is what i understand about marketing planning. tq ;) 

Pantai BNO

Assalamualaikum,

lama x update story, hari nie entri gmbr jer, sebab nak study marketing, final next week, study blum lagi, doakan saya ok. pergi pantai release tension,  sangat best mmg hobi aku, kebetulan pantai BNO surut, mungkin sebab kesan gempa bumi kat Aceh hari tu. ok la time up, bye, Assalamualaikum ;)

p/s: wish me luck guys;)