Assalamualaikum,
Selamat Pagi mulakan hari dengan senyuman,
Introduction marketing setting objectives,
Objectives set out what the business is trying to achieve.
Divided in two level ;
1. Corporate level
That are concern the business or organisation as a whole.
Example "corporate objectives"
- We aim to achieve an operating profit
2. Functional level
Specific objectives for marketing activities.
Example :
- We aim to achieve a market share
- We aim to build customer database
Corporate and functional objectives used SMART criteria.
SPECIFIC = The objective should state exactly what is to be achieved.
MEASURABLE = An objectives should be capable of measurement.
ACHIEVABLE = The objective should be realistic and the resources available to the business.
RELEVANT = Should be relevant to the people responsible for achieving them.
TIME BOUND = Set with a time-frame in mind. Deadlines also need to be realistic.
| credit to : abg google |
P/s : all night long study marketing, beating my brain. like usual any wrong in my explanation tell me ;)
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