18 Apr 2012

Marketing Perspective


What its Marketing?

Marketing is about anticipating demand, recognized it, stimulating it and finally satisfying it in short, understanding consumer' want and needs, as to what can be sold, to whom, when, where and in what quantities.

Have two definition marketing

1. Chartered Institute of Marketing :

Marketing is the management function which organises and direct all those business activites involved in assessing customer needs and converting customer purchasing power into affective demand for a specific product or services and in moving that product or services to the final consumer or user so as to achieve the profit target or other objectives set by the company or other organisation.

In this definition have 3 points : First, management function, Second, it underlies and provides and lastly, herein lies the whole philosophy of marketing.

2. Philip Kotler

A social and managerial process by which individuals and groups obtain what they need and want by creating and exchanging product and value with other.

The definition means is consumer's assiment of a product and wider application of the term marketing a social and managerial process.

credit abg google 
P/s: many chapter that i must cover. OMG  =,='
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